With virtually endless variations templates
and customizing the forrms to be included on your Blogger-hosted site, finding
the right and optimal design so that all readers can see it clearly and in an
instant, is a trial-and-error process.
So in order to simplify the testing process
and for you to assist in your decision to find the most efficient and optimal
layout for your forms, you need to have your blog subjected to A/B testing.
This process tests different kinds of form and tab templates, and determines
the perfect layout suitable for your blog.
A/B testing is available for both contact
forms and newsletter forms.
For those who uses ContactUs.com to generate
their forms, the A/B testing feature can be accessed via “Form Settings”. It's
located in the third option.
This feature compares all the available tab
and form templates that are allowed for your site, so you can choose which
templates are best for your blog layout, based on the testing results.
The A/B testing feature offers different
kinds of tests, based on what the webmaster needs. You can use just one of the,
or you can use all of them for your needs
Tab Testing
By clicking on tab testing, the tool will
make a random selection of templates for your blog, and you can even select
their positions on where you want them to appear. Once you're done, simply
click on “Save And Publish”, and these tab templates will start appearing at
random spots on your website, after which you can then view the full
performance results.
Form Testing
Form testing allows you to test different
form templates, to determine which ones gives out the best results. Upon
clicking “Form Testing”, the tool will show several templates available for the
inline version of the form. Just simply click on one template, and after saving
and publishing it, the form will embed itself on your blog. Full performance
reports for this test are also available.
Available to both tests, you can also choose
if you only wanted to see only one template combination to test, or you can set
it to see different, random template combinations all at once. This can be
achieved by setting the appropriate option located under “Visitor A/B
Settings”.
Once the appropriate tests are complete, you
can also view the full report of the tests by going to the upper-right side of
the screen and clicking “A/B/ Reports”.
Here, you can see the complete results of
all the A/B tests that you performed, whether it's by tab testing or form
testing. To view the appropriate report, just click on any option above.
Tab/Form A/B
Results
The A/B Results report gives you the
detailed information on how the templates performed, such as times it was
displayed, the amount of leads they received, and most important the success
rate of Form-to-Lead conversions.It also assigns the top 3 best-performing
templates for your blog, displayed on the left side of the screen.
Tab/Form A/B
Chart
The Report Chart also gives a detailed
report on the tests that are performed. It compiles all the reports generated,
arranged them in a pie chart, and shows the best performing template based on
the results.
You can also view the results in a bar
chart, which also shows the top 15 best performing templates for your website.
Tab/Form A/B
Totals
A/B Totals gives out the most detailed
report for all the tests, and it also includes different filter options. This
view is best used when you need to get the most detailed reports out of the
tests that you did.
Conclusion
The A/B testing tool is a great help for all
webmasters out there. With this handy tool, you no longer have to rely on lots
of trial-and-error to determine on which tab and form placement provides the
maximum visibility and leads for your blog. Using this tool, it's now possible
to try out all the various template combinations available, check each of them,
and determine which template performs best at getting leads. This would make
layout optimization for your blog very easy.
The A/B tester is a very valuable tool for
all webmasters who wanted to get the most number of lead-ins for their blog.
